Creating the visual identity for a global strategic initiative
Overview
Elevate 2030 required a cohesive visual identity and a suite of assets that could be used across regions and channels. Sarah led the creative development from concept to execution.
Challenge
The initiative needed to stand out while still aligning with the broader K‑C brand. The timeline was tight, and the work needed to scale globally.
Approach
Sarah designed logos, backgrounds, decks, emails, event materials, and templates — all built to be easy for communicators to adopt and apply consistently.
Impact
- Set the visual tone for a major enterprise initiative
- Enabled rapid global adoption
- Delivered a cohesive, scalable creative system
- Strengthened alignment with enterprise strategy
Sarah Megee 